Use the first shots to ideate and finalize a standard fold with the brand. 

Once in agreement, take a piece of cardboard/cardstock and cut it to fit inside the fold. 

Label the newly created template with the name of product, dimensions, and any unique folding instructions for future use with this customer.

Ask your creative for scissors cardboard, and any other materials needed to make your folding board template.

The client will send their ideal fill for the pillows and comforter. When shooting multiple items, have one pillow/duvet on set while the other is being prepped to minimize downtime.  

After inserting duvets or pillows into their cases, fluff + arrange them to avoid wrinkles or flat areas.  Use clips or pins behind the bedding to create a fuller, more voluminous appearance for shots. 

For blankets, consider layering multiple versions of the same product to add depth. Place the softest, largest layers at the back and fold smaller or more textured pieces in the foreground.  

Tip:  Avoid making the layers too tight or stiff—maintain a balance between neatness and a relaxed, inviting look.

Especially for large bedding items or blankets, steaming the entire item before folding will take too long and will not last while handling on the shoot. Fold or style the item first, then use the steamer to enhance creases + remove any visible wrinkles.