GROCERY SHOPPING
WHAT IS IT?
the grocery shopper is a personal shopper that carefully sources high-quality grocery items, flowers, and greenery from local stores. our shoppers ensure all items purchased for customers are picture-perfect and ready to be styled and shot on camera.
on this page you'll learn about:
✅ expectations + pay
👍 quality standards
🛒 how to grocery shop
☎️ OpenPhone + snippets
🏬 recommended grocery stores
EXPECTATIONS
shop 24-48 hours before the shoot, Monday-Friday 9 am-5 pm, to ensure items stay fresh
try and shop at 1-3 store max (see recommended stores below)
select photo-ready produce and grocery items (no imperfections)
use OpenPhone and the snippet templates to text with clients
separate transactions + receipts when shopping for multiple customers
PAY RATE
$30 base project rate
(covers up to 1 hour)
+$30 / each additional hour
please start your shopping time when you arrive at the studio to pick up the studio card and end your shopping time when you receive a response from our team to your shopping submission email that your trip is complete. do your best to not exceed 2 hours.
we are not able to reimburse for miles at this time. however, you will remain “on the clock” for any driving time to + from the studio and stores.
QUALITY STANDARDS
high-quality + photo ready items
shopping for items that have little to no aesthetic or visible imperfections is the TOP priority. ensure that the items you pick up match reference images and shot lists.
it's crucial that all items look picture-perfect! most (if not all) of the items you shop for will be photographed or videographed under bright lights with a high-resolution camera lens for customers to see.
examples
high vs low quality items
see more examples
quality characteristics
high-quality
high-quality items have little to no imperfection or signs of damage
fresh produce
ripe
clean
fullness and regular shape
freshness
tasteful coloring
whole intact items
baked goods
golden color
perfect squares or circles
fullness in the dough
good spread of toppings (sprinkles, chocolate chips, fruit, etc)
flowers + greens
freshness
fullness of the flowers or foliage
perfect petals, stems, and leaves
bright and vibrant colors
bloomed and open petals
frozen items
fullness
good and vibrant colors
tasteful look on labels and boxes
low-quality
low-quality items have signs of damage and signs of the food going bad
fresh produce
tears
molding
wilting or yellowing
bruising or browning
irregular shape and curvature
scarring or scratches
excessive dirt and grime
shriveling or wrinkles
baked goods
crumbled or cracked items
smushed frosting
uneven spread or missing toppings
irregular shapes
burnt edges or signs of over baking
flowers + greens
wilting
dehydration and dry foliage
torn petals or leaves
broken stems
un-bloomed/closed petals
frozen items
flat looking items
dull color
untasteful imagery on boxes or labels
stores we recommend
our top recommendation in all locations is Whole Foods grocery stores. see a full store list below.
high-quality stores
high-end product merchandising
premium offering and prices
wide selection of items
low-quality stores
small corner store markets
mom and pop markets
a small selection of items
convenient /pharmacy stores
HOW TO GROCERY SHOP
all shopping MUST be done 24-48 hours before the scheduled shoot time!
shoots scheduled for Monday should be shopped for before 5 pm Friday.
1. REVIEW THE GROCERY LIST
sign in to your soona account at book.soona.co
click on the ASSIGNMENTS tab
click on the assignment for which you’re grocery shopping
click on the PRO SERVICES tab
navigate to the GROCERY SHOPPING section
review the grocery shopping list and reference images under DETAILS & NOTES
2. PICK UP THE CREDIT CARD
arrive at studio Monday-Friday 9 am-5 pm
find the Inventory Coordinator or Crew Lead
ATX: Anna or Kristen
DEN: Reese or Sky
MPLS: Jordan or A. Scott
LA: Ian or Livvy
share estimated drop-off time.
game plan with our crew if someone won’t be around during drop off
3. START GROCERY SHOPPING
keep transactions + receipts separate when shopping for multiple customers
drive to the store that will be best for listed items (see our recommend stores below)
go to the store that will be the most likely place to find all the items first.
for any unfound items, go to another store on the list.
do not go to more than 3 stores.
text customers who opt-in.
use the OpenPhone snippet process below.
use your best judgment on whether to skip or replace items using the booking details + shot list provided.
take screenshots of any client conversations about skips or substitutions.
if customers opt out of communication proceed without using OpenPhone.
grab extra items for backups
if the grocery list states a quantity of 1, grab 1-2 extra of that item
the extras will serve as back ups in the event of items getting damaged during transportation or on set.
4. QUALITY CHECK ITEMS + CHECKOUT
quality check
as you shop, ensure all items are high quality and with no imperfections. the items you shop for will be styled and photographed so all the details of the items will be visible. please ensure you are only selecting items that are photo-ready. make sure the items align with the shot list and reference images.
checking out
once all items checked for quality and in your cart, check out using the soona credit card. please do your best to refrain from using personal funds for purchase. if the card gets declined text us immediately at 844-577-6662 so that we can help troubleshoot. if we are unable to fix the issue within 10 minutes our team will instruct you to use your own card and be fully reimbursed.
please hold on to your receipt so you can take a picture and attach it to your shopping submission email once you drop off the items.
5. DROP OFF THE ITEMS
drive back to the studio after obtaining all items
(or finished looking for them at 3 different stores)
take a nice, clear photo of all the items.
make sure each item is spaced out for clear visibility + count.
find the inventory coordinator to drop off the items + studio card.
flowers and greenery should be placed in water upon drop off to avoid wilting.
when you drop any flowers or greenery please find the Crew Lead or Inventory Coordinator to ask for a vase or container that can be filled with water for the flowers or greenery.
produce, frozen, and fresh items must be placed in the studio fridge or freezer.
6. SHOPPING SUBMISSION EMAIL
keep transactions + receipts separate when submitting emails for multiple customers
reply to the assignment email for the assigned grocery shopping trip(s)
use the template below to organize all of the photos + information.
TEMPLATE:
to: hey@soona.co
sub: shopping submission email
body:
[client name]
[booking link / REF #]
[grocery list]
receipt:
[insert receipt image]
inventory photos:
[insert all images]
customer skip / replacement confirmations:
if they opted not to be contacted, tell us what you skipped / replaced + why.
[insert OpenPhone screen shots]
7. WAIT FOR CONFIRMATION
wait for confirmation from our CS team that the email has been received and all items are accounted for.
once this email is received, you are good to go! mark this as your end time.
if you haven’t received a reply after 10 minutes, resend the email + CC collective@soona.co
if no reply after 15 minutes (5 min after resending), you may leave + your shopping trip is considered over.
if you get a reply from CS noting there are items not accounted for…
please go back out to one of our listed stores to purchase the missing item.
reply to the original shopping submission email with a new group photo and a photo of the new receipt.
repeated missed items or refusal to go back out to shop for missing items are terms for suspension.
8. CLOSE OPENPHONE CONVERSATION
once your grocery shopping trip is complete swipe left and mark the conversation DONE.
RECOMMENDED STORES
our top recommendation is Whole Foods. shop at grocery stores that will be best for the listed items. see additional stores below.
drive times for each grocery store may vary based on current levels of traffic.
MPLS
Lunds & Byerlys Northeast Minneapolis
25 University Ave SE, Minneapolis, MN 55414
(1.4 miles - 5 min drive)
Kowalski's Markets
2440 Hennepin Ave, Minneapolis, MN 55405
(4.7 miles - 8 min drive)
Whole Foods Market
222 Hennepin Ave, Minneapolis, MN 55403
(2.3 miles - 7 min drive)
Target Grocery
1650 New Brighton Blvd, Minneapolis, MN 55413
(1.3 miles - 5 mins)
Target Grocery
1329 5th St SE, Minneapolis, MN 55414
(1.4 miles - 5 mins)
Trader Joe's
721 S Washington Ave Ste 101, Minneapolis, MN 55415
(2.3 miles - 5 min drive)
Fresh Thyme Market
24 30th Ave SE, Minneapolis, MN 55414
(2.6 miles - 8 min)
DEN
Sprouts Farmers Market
197 E Mississippi Ave, Denver, CO 80209
(0.3 miles - 2 min drive)
Whole Foods Market
1111 S Washington St, Denver, CO 80210
(0.8 miles - 3 min drive)
Natural Grocers
368 S Broadway, Denver, CO 80209
(1.1 miles - 4 mins)
Safeway
323 S Broadway, Denver, CO 80209
1.2 miles - 4 min drive
Safeway
2150 S Downing St, Denver, CO 80210
2.1 miles - 7 min drive
Trader Joe's
661 Logan St, Denver, CO 80203
2.8 miles - 8 min drive
ATX
Whole Foods Market
901 E 5th St Ste 100, Austin, TX 78702
(0.6 miles - 3 mins)
H-E-B
2701 E 7th St, Austin, TX 78702
(1.5 miles - 5 min drive)
Whole Foods Market
525 N Lamar Blvd, Austin, TX 78703
(2 miles - 9 min drive)
H-E-B Plus!
2508 E Riverside Dr, Austin, TX 78741
(2.5 miles - 9 mins)
Fresh Plus Grocery
1221 W Lynn St, Austin, TX 78703
(3.2 miles - 9 mins)
Sprouts Farmers Market
4006 S Lamar Blvd Ste 400, Austin, TX 78704
(7 miles - 12 min drive)
LA
Erewhon
4121 Santa Monica Blvd Suite 106, Los Angeles, CA 90029
(1.1 miles, 4 mins)
Whole Foods Market
2520 Glendale Blvd, Los Angeles, CA 90039
(2 miles, 7 mins)
Vons
1342 N Alvarado St, Los Angeles, CA 90026
(0.9 miles, 5 mins)
Ralphs
3410 W 3rd St, Los Angeles, CA 90020
(1.7 miles, 7 mins)
Vons
3461 W 3rd St, Los Angeles, CA 90020
(1.8 miles, 7 mins)
Target Grocery
609 N Dillon St, Los Angeles, CA 90026
(0.2 miles, 2 mins)
Yummy.com
3607 Sunset Blvd, Los Angeles, CA 90026
(0.7 miles, 2 mins)
OPENPHONE
Openphone is the app we use to communicate with customers during a grocery shopping trip to receive approvals for substitutions and skips.
at this time grocery shoppers are only expected to text with the customer during the shopping trip using snippet templates.
CREATE AN ACCOUNT
find the email inviting you to OpenPhone
if you have not received this invitation, please email collective@soona.co
use the invite link to download the app + set up your account
once logged in, you are all set!
TEXTING CUSTOMERS
customer texting preferences
in the assignment notes, you will see if clients opt in or out of texts
if a client opts out, you may skip all OpenPhone + snippet procedures.
customer contact info
customer’s phone numbers are shown in the PRO SERVICE TAB under the GROCERY SHOPPING section
what do I text customers?
if a customer opts in to texts, use the provided snippet templates below
if questions or comments arise requiring a response outside of the templates, direct the client to hey@soona.co.
HOW TO USE SNIPPETS
click the purple note/pencil button to start a new message
type customer phone number in the [To:] box
click the [/] button
start shopping with the [begin shopping 🛒] snippet
when items are out of stock or unavailable, use the [item cannot be found in store 🤔] snippet
please take screenshots of all discussions had with the client about skips or substitutions.
if customers don't respond to begin shopping text within 10 minutes, use the [customer doesn't respond text 😞] snippet
if customers become dissatisfied use the [customer expresses dissatisfaction 😡] snippet
end shopping trips with the [end shopping 😃] snippet
If you don’t see preloaded snippets email us at collective@soona.co
SNIPPETS TEMPLATES
begin shopping 🛒
Hi! soona crew here 👋 We’re getting started on grocery shopping for your shoot. We’ll be texting you about substitutions if those come up. You’ll have 10 minutes to respond. If we don’t hear back we’ll move forward without it. 🛒
item cannot be found in store 🤔
Looks like [insert item(s)] are unable to be found at our local grocery store. Would you like me to substitute this item with something else or skip it? 🤔
customer doesn't respond text 😞
We have moved on and [skipped this item / substituted this item with XYZ] since we didn’t hear back. If you need this item, you can always try Instacarting it to us for your shoot.
customer expresses dissatisfaction 😡
We are sorry that this hasn’t been the best experience for you. Please call (844) 257-6662 or email hey@soona.co and our team can help problem solve!
end shopping 😃
That’s a wrap! For the groceries at least 🍏. All of your fresh grocery items will be delivered to the studio + ready for you by the shoot start time!
If we skipped or replaced any items, they would be mentioned above. You will be charged for the cost of the groceries by our team after your shoot! If you have any further questions, please email hey@soona.co. We'll chat soona! 👋 📸
If you don’t see preloaded snippets email us at collective@soona.co
FAQs
how do I get assignments?
a few things are taken into consideration before assigning stylists to bookings:
our scheduling team assesses if the stylists' availability lines up with our studio, photographer, and (sometimes) other provider availability.
this is also where allergies, skills, or limitations communicated to us may be taken into consideration. they will assign the providers that meet the clients needs and can get the shoot on the calendar the quickest. (please still review shoot goals to ensure you are comfortable before accepting.)
if you have not received an assignment, it can just be a matter of time since assignments are given based on client demand.
read more info on assignments here.
is there a dress code for shoppers?
while there is no formal dress code for shoppers, a friendly reminder that you are a representative of soona while in the studio. soona is a professional studio and we expect you to dress as a professional while expressing your personal style!
see examples here
what if I'm not comfortable with an assignment?
we only wish to ask services of you that you are comfortable + confident accomplishing.
after reviewing the assignment materials (shot list, booking details, pro service profile), if you feel unable or uncomfortable to either obtain or provide the services required, please decline the shoot.
if you have any questions about an assignment, reach out to us via email or text before accepting the shoot. we will be happy to answer any questions, comments, and concerns in order to make sure you feel confident accepting the assignment!
you are welcome to decline any service requests not disclosed to you before the shoot. we practice continuous consent in our studios, so please keep an open dialogue with our crew. let us know as soon as possible if you ever feel uncomfortable.
how do I communicate allergies?
there is space to share allergies and other notes to soona in your pro service profile.
navigate to this tab on book.soona.co and click "edit" in the top section to update this information any time.
when assigning providers to shoots, our team will look at these notes. however, it is ultimately your responsibility to assess each assignment and ensure your ability to service the shoot needs before accepting or declining.
if we share any new information after acceptance that prevents you from being able to participate, text us as soon as possible or let an in-studio crew member know.